Our Strategy Sessions to fully understand the new Market
Those who get in touch with us for our services do not always have a clear idea of how to ground the ‘Internationalization’ that oftentimes is a ‘gut’ feeling, without knowing exactly which direction to take.
Both in Italy and in other countries, entrepreneurs and companies have never put aside the temptation to look outside their own country. What happens is that, for a company that is keen to go offshore, there are many others that would like to do it, but never carry it out.
The daily variables in the internationalization process are many and varied, and the skills that you find in a non-international company are usually not enough, alone, to take the plunge. Nor to have a clear understanding of what this big step is.
Area Consulting offers strategic sessions that help clients dive deep in what lies behind that desire for ‘Internationalization’ and to express it, give it body and shape.
To use a well-known formula, it is not just WHAT to internationalize (investments, production capabilities…) nor just HOW to internationalize (participation in consortia/JVs, M&A, purchase of shares, creation of a new entity…), but also and above all WHY to do it. Which means, drilling down to the root of that unexpressed desire in order to really understand what is best for that particular situation, for that specific client.